I don’t know about you, but I am ready to ditch the fast fashion trend and everything it stands for (think H&M, Zara etc). What appears to be a serious bargain at first glance, actually represents something a lot less appealing.
Fast fashion is a win for your wallet. But take a look at the price tag. The more I learn the more I realise that if it feels like a bargain, someone else further down the supply chain is paying the price. Fast fashion forces garment workers – mostly women – to accept really poor working conditions and well below minimum wages.
I’ve decided it's time for me to start shopping with a different outlook. Social conscious first. For me, fashion is now about taking responsibility for my purchases and making sure the brands I purchase from are treating those who make their products, as human beings.
If you’re passionate about this issue too, here are three tips to help you adopt a more sustainable approach to style and fashion.
- GET CREATIVE WITH WHAT YOU HAVE
How many times have you looked in your closet and thought I have nothing to wear? Rather than buying new, you will be surprised what can be revived in your current wardrobe. Don’t be afraid to reuse old pieces in a new way with accessories or repurpose it into something totally new altogether! We could not agree more with Vivienne Westwood when she said “buy less, chose well, make it last”.
INVEST IN QUALITY
Save up and buy an investment piece that you will truly love. Wouldn’t you rather have one amazing piece that will last for years instead of 10 cheap pieces that won’t make it through three laundry cycles?
By taking time to really think about your purchase from a place of consciousness rather than impulse will have you feeling good and looking good while reducing your fashion footprint. Quality over quantity.
DO YOUR RESEARCH
Read your labels, and put anything that is made in Bangladesh, Vietnam, China or Turkey back on the rack, and get straight out of there! These countries house the factories that are the home of fast fashion. Learning exactly where your product has come from and how it has been made gives you power. Send a message by NOT supporting a brand that is neither sustainable, transparent or ethical.
As the saying goes, “Every time you spend money, you’re casting a vote for the kind of world you want to live in”. Make it count.