We all love a sale don’t we? That euphoric feeling you get from nabbing a bargain.
As many people bask in their post ‘Click Frenzy’ sales glow today, it feels like the right time to have an honest conversation about why you won’t find a ZURII piece on sale in the future.
Yes that’s right. Unlike almost every other fashion label – regularly going on sale – we believe in a difference approach.
I created ZURII because I want people to have access to beautiful fashion that can genuinely change the world. Luxurious, well-made pieces, that also have the power to give back. Central to this ethos is the idea that you get what you pay for.
Let’s get real for a minute. If a price feels too good to be true, it usually is. You may have gotten a bargain, but someone, somewhere down the supply chain is carrying the cost, and it's usually the person at the bottom who can least afford it.
Each piece in our new ESTILO collection is crafted by hand at a high end, family run atelier in Spain. Great skill, care and attention to detail go into each one. I’m also obsessed with making sure our production processes are ethical and the wonderful people creating our collections are part of a vibrant workplace and are well paid for what they do.
These values are really important to me… and to what ZURII stands for. But they come at a cost.
So this is why I’m taking a different approach…
I will never apologise for refusing to compromise on quality. But I also promise not to over charge you for it.
Here is the honest truth, because you all deserve to hear it.
Rather than increasing the initial purchase price of each piece, so I can then put them on sale with the rest of the world (yes, that is pretty much what happens out there), I am committed to making ZURII affordable everyday.
You don't need to wait for a sale to feel like you are getting good value. Our prices are fair and affordable all the time.
I’ve deliberately priced each piece in our new ESTILO collection to reflect their quality, style, craftsmanship and our commitment to giving back – providing 50 women each year with access to micro-finance loans and financial literacy training. I’ve also made sure they are affordable.
Each collection is also genuinely limited edition. Only 10 pieces in each style and colour are available across the ESILIO range.
ZURII pieces really does reflect the old saying – “You get what you pay for”.
So if you’ve made it to the end of this blog I want to say thank you. Thank you for being interested enough to find out why we are taking a different approach.
I hope our focus on creating affordable luxury resonates with you too.