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Shop slow…I’m sure you’ve heard of the term. But what does it really mean. Shopping slow is about choosing well made, ethically produced, quality pieces, over fast disposable fashion. It’s about investment pieces, whose creation doesn’t create a negative impact on those creating them.
We love the concept of slow fashion here at Zurii. And, we know from your feedback so many of you do to. But we get it, it can be tough to know how your pieces in your wardrobe (or those pieces you are lusting after) are made, and if they belong in the slow or fast fashion camp.
There is no easy answer. Annoying…but true. Shopping slow requires a bit of research and some questions on your part. When assessing a piece or a brand, it’s important to consider the following points all together. This helps create complete picture of your fashion piece. No one element only will provide the answer. Slow fashion is about every aspect of the brand, the products and the people creating them.
Here are our 4 top tips for shopping slow….

  1. Check The Label

In most cases, the label will state where each piece is made. If the label shows countries such as China, Bangladesh or India, there is a high chance the piece has been made under poor condition. By poor conditions we mean where the minimum wage for garment workers is not being met and the materials used are of a low standard. These countries are the home of fast fashion production due to their low labour costs. It’s important to note that this isn’t always the case. But, it is the first red flag. It is possible to produce ethically out of these areas, and if a company is doing so, they will shout about it. Do your research. Check the labels and the company website to see what they say about their production processes. 

  1. Pricing

 If it’s super cheap, it’s probably too good to be true! Not only that, if the cost of a piece is low, think about how much the person making it must have been paid. A $20 shirt, minus marketing, logistics, postage, production and raw material costs does not leave much left for garment worker wages. The materials used will also impact the price. Poor quality materials probably won’t even last a season! We love the saying, “fast fashion isn't free. Someone, somewhere is paying the price”. As consumers we need to ask who that is, if it’s not us (hint, it's never the big brands carrying the cost). 

  1. What does the brand say?

 Again, do your research ladies. Go on the website of the brands you love and see what they have to say. Are they actively helping the environment to offset their footprints, what is their stance on fast or slow fashion, do they have a fair wages policy linked to how their production workers are paid. A brand’s stance is an important component. If they are working towards a better future, they will be happily sharing their story. Hint…no mention of it usually means the opposite.

Check out these amazing brands…
 We have hand picked our favourite ethical brands to get you started on your journey into slow fashion! Check out these beauties. Here’s why we love them…
People Tree

Beautifully made clothes by artisans and fair trade producers. Sounds like a match made in heaven doesn’t it! Beautiful fabrics and gorgeous designs, what more could a girl want?
For over 25 years, People Tree has partnered with Fair Trade producers, garment workers, artisans and farmers in the developing world to produce ethical and eco fashion collection.”


A little bit of shameless self promotion never hurt anyone. We are proud to be a luxury handbag brand making a difference. We care about slow fashion and believe women deserve beautiful things that make them feel good on the outside, and the inside. We care about slow and ethical fashion. Each Zurii product helps empower another woman through our Fashion For Good initiative, in alliance with The Hunger Project.

This year we are committed to supporting 50 women across Africa, enabling them to access microfinance loans and financial literacy training. They can then start their own business business, pay for their children’s education, earn an income for their family and become financially independent.”  


Flora and Fauna

This completely recyclable makeup and beauty brand is focused on being planet friendly in every aspect. Need to update that makeup collection of yours? Start here!
“100% vegan, cruelty free and no nasties”


You can not go past Zefyr jewelry with it’s handmade pieces crafted with recycled products. The beautiful ideas formed into designs are so unique and interesting you’ll be in awe of these must have pieces.
Brass is one of the most recyclable metals available, and it is upcycled in every Zefyr piece.”

Thread Harvest

An ethical clothing brand that caters to women, men and children, aiming to create change though their clothes. Think swimwear, tropical patterns and durable basics for everyone. It’s your one stop shop for sustainable fashion for the entire family.
“The fashion industry doesn’t have to be the second most polluting industry in the world. It doesn’t have to exploit workers in factories, it doesn’t have to destroy the environment. The fashion industry can be the empowering industry it’s meant to be if we, as the consumers, choose to sow our money better.”

Now you’ve got a have a better understanding of the slow fashion movement, it’s time to begin making a shift. Start off by following the tips above and pay more attention to your choices. We guarantee you will fall in love with slow fashion, just like we have!


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